We build and manage Google Ads around search intent, conversion quality, tracking accuracy, landing-page experience, and the numbers that matter after the click.
How We Operate
Clear ownership, continuous optimization cycles, and complete visibility into performance drivers.
A Google Ads account can be active, well-funded, and full of clicks while still failing to create enough qualified opportunities. The problem is often not a single setting. It is the system around the account.
Budget can move across keywords, campaigns and audiences without a clear view of which demand is genuinely valuable.
When tracking, forms, calls, CRM stages, or landing pages are misaligned, the account can optimize toward signals that do not represent business value.
Without a disciplined testing and review loop, optimization becomes a sequence of reactive changes instead of cumulative learning.
Our role is to connect those pieces into one operating system — strategy, campaign architecture, creative, measurement, landing-page alignment, and optimization.
We treat paid search as a connected funnel rather than an isolated ad account. That lets campaign decisions reflect the searcher, the landing page, the conversion event, and the commercial outcome together.
Map demand by problem, product, service, commercial intent and buying stage before deciding where budget belongs.
Organize campaigns, ad groups, themes, match strategies, audiences and exclusions so performance can be interpreted and improved.
Create relevant ad variations that reflect the user's intent and the offer they will see after the click.
Align the page, message, proof, CTA and friction points so paid traffic has a reasonable path to conversion.
Set up conversion events, GA4, Google Tag Manager and reporting so the team can distinguish activity from meaningful outcomes.
Review search terms, bids, budgets, audiences, creative and conversion quality; test, learn, document and reallocate.
Whether deploying high-intent search campaigns or multi-channel Performance Max clusters, each campaign type is managed with distinct structural controls and measurement safeguards.
Capture high-intent demand with tightly structured campaigns, relevant ad groups, negative-keyword controls and clear conversion paths.
Use broader Google inventory with stronger audience, creative, feed and conversion foundations rather than treating PMax as a black box.
Connect product demand, feed quality, landing pages and campaign economics for eCommerce growth.
Bring qualified visitors back with audience-aware messaging and a clearer post-visit journey.
Before pushing harder on acquisition, we establish what the account should count as a meaningful conversion and where that information should travel.
Where CRM or revenue-stage data is available, reporting can be designed around downstream quality rather than treating every form submission as equally valuable.
Before rebuilding, we identify what is actually working, what is consuming resources without return, and which structural flaws make your current data hard to trust.
Request a System AuditYou receive a prioritized blueprint outlining budget leaks, tracking discrepancies, and immediate quick-win structural adjustments.
For teams balancing lead volume, pipeline quality, product positioning and acquisition economics.
For businesses that need qualified enquiries rather than simply more website sessions.
For brands working across Shopping, Performance Max, product intent, repeat demand and profitability.
For teams moving beyond ad-hoc campaign management toward a repeatable acquisition process.
Clear boundaries ensure we only accept engagements where measurable business impact is achievable and data integrity is maintained.
Verified case studies should be added here as they become available. Each story should make the commercial problem, intervention, measurement method and outcome understandable.
Before any client performance metric is published, it must be verified against documented GA4, Google Ads, and CRM revenue records fulfilling these 8 data requirements:
We never display unverified claims, fabricated ROAS multipliers, or generic stock logos.
WebMixStudio combines growth marketing with web, UX and engineering capability, making it possible to address landing-page or measurement issues without treating them as someone else's problem.
The broader WebMixStudio operating model emphasizes visible progress, explicit scope, direct communication and accountable delivery rather than opaque agency handoffs.
Paid traffic is judged in the context of what happens after the click. Messaging, UX, speed and conversion friction can therefore be considered together.
The goal is not simply to launch an account. It is to create a review-and-learning system that becomes more useful as data accumulates.
Puneet is publicly described within WebMixStudio's team as leading growth and analytics work across performance marketing, GA4, CRM management, data visualization and experimentation.
View Full ProfileA controlled, hypothesis-driven sequence ensuring every campaign change yields measurable learning.
Review the account, search intent, conversion events, landing pages, historical performance and business goals before recommending changes.
Decide what the campaign structure should look like, what needs to be fixed first, and which signals will guide optimization.
Implement campaign structure, keywords, exclusions, ads, audiences, tracking and landing-page recommendations in the right sequence.
Establish a clean starting point, document assumptions, and avoid changing every variable at once so the account can actually teach us something.
Review search terms, conversion quality, cost patterns, creative response, budget allocation and landing-page behavior; then test and refine.
Turn performance data into decisions, document what changed, and define the next optimization cycle rather than sending a report with no action plan.
Every optimization should have a reason, a measurable signal and a record of what was learned.
Pricing reflects account complexity, campaign depth, measurement requirements, and the level of strategic involvement required to operate the system well.
For a new account or a focused Search/PMax launch.
For businesses that need ongoing optimization across acquisition, measurement and landing-page alignment.
For larger or more complex acquisition programs that need a dedicated strategy and broader measurement system.
Published pricing provides a starting framework. Final scope is confirmed against account complexity, campaign requirements, measurement needs, and implementation depth.
Published service pricing is a starting framework, not a substitute for account-specific scoping.
Advertising spend is separate from WebMixStudio service fees unless a proposal explicitly states otherwise.
Account complexity, campaign count, tracking requirements, landing-page work and reporting depth can change scope.
The final scope should be confirmed before implementation begins.
We prioritize transparency in how we operate. If your question is not answered here, please bring it up during your initial consultation.
Get a structured review of campaign architecture, search intent, conversion tracking, landing-page alignment, budget efficiency and measurement — with a prioritized action plan for what to fix first.
We will review your account structure, search queries, and conversion tracking.
Request a Google Ads audit and get a practical view of campaign structure, tracking, search intent, waste and the highest-priority opportunities.
Every request is reviewed directly, with next steps based on your account and business context.
