Case StudyRetail & E-Commerce
Global E-Commerce Migration to Next.js + Headless
Rebuilt a legacy Magento storefront into a headless Next.js platform with multi-region deployment and +68% mobile conversions.
100/100
Core Web Vitals
68%
Mobile Conversion Lift
42MUSD
Extra Revenue
Global E-Commerce Migration to Next.js + Headless
A complete modernization of a legacy Magento storefront without SEO loss or downtime.
❗ Challenges
- Slow mobile performance (62 Lighthouse mobile)
- No multi-region delivery
- Hardcoded CMS blocks
- Risk of SEO collapse during migration
✅ Our Solution
- Composable headless architecture (Next.js + Hydrogen)
- ISR + on-demand revalidation for catalog updates
- Multi-region edge deployments (US/EU/APAC)
- Automated SEO parity checks and redirect mapping
📈 Business Impact
- +68% mobile conversion rate
- 100/100 Core Web Vitals
- $42M additional revenue
- Reduced deployment time from 40m → 6m
🔑 Lessons Learned
- SEO preservation requires controlled dual-running period
- Edge regions dramatically improve APAC checkout speed
- Treat migration as an infrastructure transformation, not a redesign
Impact Analysis
100/100
Core Web Vitals
68%
Mobile Conversion Lift
42MUSD
Extra Revenue
"From 62 → 100 Lighthouse mobile in 3 months. Revenue impact was immediate — exceeded expectations."
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